iHeartMedia’s Anchorage radio stations, digital platforms and high-profile events specialize in effective and innovative marketing campaigns. Here are just a few local businesses we’ve helped to reach and engage new customers.
Thanks again for all your help. You’re awesome marketing partners and we appreciate all you do for us!
The Alaska Club
Local fitness club experiences lull in new memberships during the summer months, also experiences lower numbers of active members during the summer. Historically this client would make a small buy to advertise their summer camp for kids and not pick up their advertising again until late fall.
Help the fitness club maintain a presence in the market during the summer months while encouraging potential new members to give the club a try during the off-peak season.
Taking advantage of the summer months we proposed that the club take fitness outdoors and include activities for the entire family. Listeners were invited to participate in the 8 week Fitness in the Park, a weekly free event geared towards moms and kids as well as business professionals wanting a bit of fitness during their workday.
The radio station promoted the event on air with live and recorded liners and we had a DJ on site to participate in the activity and host live commercial breaks. The club also received streaming commercials and a large presence on the station website offering the class schedule and more info on club memberships.
The club was thrilled with the turnout and participants had a great time, by the time week three came around the club and advertising agency were already discussing renewing the event for the next year. The station received 100% market share.
Capstone Family Medicine
Nothing comes close to the deal that this traffic sponsorship offers. Put us down for another year.
– Jake Libby, Crystal Clear Creative
Specialty Truck and Auto, Inc.
I get calls from customers daily that make sure I know that they are calling me rather than another shop.